Is a Blog Good for Business?

Posted on: April 30, 2014 by: DedePerkins

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Like so many questions, the answer to this one is: “Well, that depends.” A blog can be a boon to business or it can be a money and time-sucking bust. So how to know if a blog will be good for your business? Start by answering the following questions:

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Best Cover Letters For Getting Job Interviews

Posted on: April 23, 2014 by: DedePerkins

Now Hiring

There’s no doubt about it: People who write the best cover letters get the best job interviews. Research shows that the most effective cover letters have a number of common characteristics. They follow a 3-part format that consistently garners positive results and earns the job applicants who wrote them highly sought after job interviews.

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How to Write Headlines That Convert

Posted on: April 17, 2014 by: DedePerkins

David Ogilvy

The famous adman David Ogilvy who is known as the “Father of Advertising”  had this to say about headlines:

“Remember, you have only about five seconds to get your prospect’s attention. If you haven’t grabbed his interest by then, you’ll never get it.”

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How to Format a Press Release

Posted on: April 3, 2014 by: DedePerkins

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If you’re wondering how to format your press release so you look like you know what you’re doing, this post is for you. Just enter your information into the following standard format, proof, and email or upload to the appropriate media outlets.

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Why an All-In-One Website Platform Makes Good Marketing and Business Sense

Posted on: March 27, 2014 by: DedePerkins

Alex's visual

By: Alexandra Heseltine, Gray Cat Marketing

As more small business owners move their business and marketing online, the challenge becomes how to efficiently use time and resources to reach customers where they look for their news and information about your products and services.

The problem is really twofold: one is developing a simple and effective marketing strategy that can easily be repeated on a daily, weekly and monthly basis.  The other is efficient use of online marketing tools.

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