Category Archives: Copywriting

Short, Direct Web Copy is Best

Posted on: April 22, 2015 by: DedePerkins

 keep calm


Just like all of us, your web readers scan for information. Rather than taking the time to absorb, as they would with print, website visitors skim text looking for answers to specific questions, thoughts, and concerns. While searching for this information, the typical visitor reads only 28% of the words on a web page.

28% isn’t much, but on the bright side, you don’t need much copy to get your message across. The trick is distilling your information into powerful, precise copy. Here’s how to deliver.

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How to Use Mini Case Studies to Market Products and Services

Posted on: November 6, 2014 by: DedePerkins

Case Study 1

You do a terrific job of driving prospects to your website, but your inbox is frustratingly empty and your phone is quiet. Something is wrong, but you’re not sure what it is. In order to figure out the problem, you read through your website and nod: Yup, there’s the list of our products and services. Our site loads quickly and is easy to read. Our contact information is correct, and our links are in working order. As far as you can tell, your copy isn’t the problem. But wait; look again. Does your website speak to your prospects? Do you show that you understand their problem and have already helped many others who were once in their position? If not, consider adding mini case studies to your pages.

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Five Quick Cures for Writer’s Block

Posted on: July 28, 2014 by: DedePerkins

Blue pencil knot

It’s time to write a new blog post, content for your website, or copy for your latest ad, but instead of writing, you’re staring at your screen or notebook page with a blank mind and a clenched jaw. You’ve got nothing. Not a single word comes to mind except the thought that you really, really don’t want to be doing this. What to do? Take a deep breath and try one of the following tried and true cures for writer’s block.

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How to Write Headlines That Convert

Posted on: April 17, 2014 by: DedePerkins

David Ogilvy

The famous adman David Ogilvy who is known as the “Father of Advertising”  had this to say about headlines:

“Remember, you have only about five seconds to get your prospect’s attention. If you haven’t grabbed his interest by then, you’ll never get it.”

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