Category Archives: Online Marketing

Short, Direct Web Copy is Best

Posted on: April 22, 2015 by: DedePerkins

 keep calm


Just like all of us, your web readers scan for information. Rather than taking the time to absorb, as they would with print, website visitors skim text looking for answers to specific questions, thoughts, and concerns. While searching for this information, the typical visitor reads only 28% of the words on a web page.

28% isn’t much, but on the bright side, you don’t need much copy to get your message across. The trick is distilling your information into powerful, precise copy. Here’s how to deliver.

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How to Use Mini Case Studies to Market Products and Services

Posted on: November 6, 2014 by: DedePerkins

Case Study 1

You do a terrific job of driving prospects to your website, but your inbox is frustratingly empty and your phone is quiet. Something is wrong, but you’re not sure what it is. In order to figure out the problem, you read through your website and nod: Yup, there’s the list of our products and services. Our site loads quickly and is easy to read. Our contact information is correct, and our links are in working order. As far as you can tell, your copy isn’t the problem. But wait; look again. Does your website speak to your prospects? Do you show that you understand their problem and have already helped many others who were once in their position? If not, consider adding mini case studies to your pages.

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Why an All-In-One Website Platform Makes Good Marketing and Business Sense

Posted on: March 27, 2014 by: DedePerkins

Alex's visual

By: Alexandra Heseltine, Gray Cat Marketing

As more small business owners move their business and marketing online, the challenge becomes how to efficiently use time and resources to reach customers where they look for their news and information about your products and services.

The problem is really twofold: one is developing a simple and effective marketing strategy that can easily be repeated on a daily, weekly and monthly basis.  The other is efficient use of online marketing tools.

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