Posted on: August 5, 2014 by: DedePerkins
You’ve signed up for LinkedIn, Facebook, or any one of the many online social networking sites, but have no idea what to write in your bio. How do you get started?
The first question you have to answer is, “What do I hope to accomplish with this social media site?”
If your answer is to reconnect with old friends and acquaintances on Facebook, a more casual profile works best. Just follow Facebook’s profile link and answer the questions. Note that you don’t have to answer all the questions, just the ones you want to. You can upload photos, include personal interests, links, whatever you like. If you’re feeling chatty, update your status by talking about your weekend plans or your dog’s newest trick. Share your mood, complain about an injustice, celebrate a victory.
If your answer is to establish a professional network on LinkedIn, a profile that calls attention to your present position, your past and present accomplishments, recommendations, and professional affiliations works best. Don’t forget to include volunteer positions if they strengthen your profile. Search groups in your industry, alma mater, or local community and join them. Invest in a current, professional photograph and upload it to your page. A photo from your college days – unless you’ve just graduated – is not appropriate.
When you post on Linked In, keep it professional. While it’s very appropriate to post about your seminar speaking engagement in the upcoming week, it’s not okay to complain about the lousy lunch at the local restaurant.
If you’re not sure where to start, I’d advise taking your time. Log onto the site and check out profiles of people you admire. Note the elements you like and those you don’t. When you’re ready to get to work, incorporate your favorite elements from your favorite profile. If you have questions, don’t hesitate to call or email.
Good luck and please connect. Here are my profiles: