Posted on: October 17, 2014 by: DedePerkins
The best brands have a memorable name and tagline, a compelling logo, and snappy, likeable copy. We all know this, right? But do you know that brand is much more than just image and tagline? The brand, whether it is tended to or not, is the way people feel about a particular business, product, or service. The best brands evoke a positive response. The question is, does yours?