Category Archives: Website Content

Short, Direct Web Copy is Best

Posted on: April 22, 2015 by: DedePerkins

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Just like all of us, your web readers scan for information. Rather than taking the time to absorb, as they would with print, website visitors skim text looking for answers to specific questions, thoughts, and concerns. While searching for this information, the typical visitor reads only 28% of the words on a web page.

28% isn’t much, but on the bright side, you don’t need much copy to get your message across. The trick is distilling your information into powerful, precise copy. Here’s how to deliver.

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Tips to Writing Effective Website Copy

Posted on: September 9, 2014 by: DedePerkins

 

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You’ve figured out what to write on each website page. Here’s how to write it.

The tone of your copy – how it makes visitors feel – matters almost as much as the content. Your website copy should be true to your brand message so consider rereading your company’s mission statement before your start writing.

For most small to mid-sized business, a friendly yet authoritative tone works well.

You’re the expert, but you’re also a nice person who cares about your customers.  If you have a brand “voice,” definitely use it, but don’t overdo it. Most businesses use a conversational tone in marketing copy. You want the visitor to “hear” you talking to them rather than be conscious of reading website copy.

The following techniques will help you write copy that engages website visitors and hopefully, turns them into loyal customers.

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How to Write Website Copy – 10 Tips

Posted on: July 1, 2014 by: DedePerkins

 

 

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The first questions

The first questions you need to answer before writing your website copy are: “Who will visit my site and why?” Figure this out, and you’ll be on the right track to writing actionable website copy that will hook your visitors and hopefully, convert them into customers.

I often tell clients who have difficulty answering these questions to imagine that their website is a bricks and mortar business. Customers who walk in the door do so for a reason. Some want to get a feel for the place. Others want to talk with an expert, find the answer to a question, or get product information. A few have money in their wallets and are ready to buy.

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