E-Press Kits

Got Buzz? Need Buzz? Get Buzz!

Everyone knows the point of a press release or a media kit is to create buzz, to start conversations, to generate ripples.

Unfortunately, many press releases fall flat. No buzz. No talk. No ripples.

Does Your E-Press Kit Pass the So-What Test?

If you send a release and a reporter calls, that’s a good sign. If you send a release and it appears, front and center, right where you want it, give yourself a high-five. If you send a release and nothing happens, ask yourself, “Did my press release pass the so-what test?”

We Can Help

The staff at A Few Good Words doesn’t want to waste your time or your money. We want your e-press kit to grab attention, to give journalists a reason to write the story you want them to write. Plain and simple, we want your e-press kit to pass the “so what?” test. If it doesn’t, why bother?

The E-Press Kit Process

The first step in creating an effective e-press kit is to sign up for a free, no-obligation consultation.

During that consultation, we’ll talk about your product or service, what’s new, what’s worked in the past, what hasn’t. After we talk, if I believe your message passes the “so what?” test and you decide to let A Few Good Words create your e-press kit, we’ll get right to work.

If it doesn’t, I’ll tell you. I’ll ask more questions. I’ll research, dig and keep looking until we find the angle for your e-press kit. Then, and only then, will we start writing.

Abraham Lincoln once said, “If I had eight hours to chop down a tree, I'd spend six hours sharpening my ax." I think Lincoln was a pretty smart guy so before I write, I spend the time to sharpen your message. When we’re finished, your e-press kit will definitely pass the “so what?” test.

What’s In an E-Press Kit from A Few Good Words?

On or before the deadline set at the beginning of your project, you will receive four, one-page components delivered as a .pdf file, ready to distribute electronically or to send to a printer.