How to Format a Press Release
Posted on: April 3, 2014 by: DedePerkins
If you’re wondering how to format your press release so you look like you know what you’re doing, this post is for you. Just enter your information into the following standard format, proof, and email or upload to the appropriate media outlets.
LOGO, IF APPLICABLE
FOR IMMEDIATE RELEASE
Contact: Your Name and Title
Your Email Address
CITY/TOWN, STATE – Opening Paragraph – Interesting lead that includes who, what, where, when, why
Second Paragraph – Information that expands on your lead, gives historical perspective or tells the reader why the information is newsworthy
Third and Fourth Paragraphs – Quotes, if possible
Closing Paragraph – Contact information and call-to-action, if appropriate
About the author or company – Optional
It’s truly as simple as that. Good luck!
Double-click on either of the press release images to read the text.
Dede Perkins has over 25 years of writing, branding and marketing experience with businesses and non-profit organizations.