Just like all of us, your web readers scan for information. Rather than taking the time to absorb, as they would with print, website visitors skim text looking for answers to specific questions, thoughts, and concerns. While searching for this information, the typical visitor reads only 28% of the words on a web page.
28% isn’t much, but on the bright side, you don’t need much copy to get your message across. The trick is distilling your information into powerful, precise copy. Here’s how to deliver.